Zoo Atlanta launched a new after-hours event: IllumiNights at the Zoo: A Chinese Lantern Festival. My team and I created a branding campaign with the marketing objective of generating high awareness while driving revenue. In addition to creating a stellar digital and traditional media plan that garnered over 104+ million advertising impressions, we developed award-winning creative that included video, animation, outdoor, and print. A breed apart, the Zoo’s campaign took home gold, silver, and bronze in the OOH category of the Atlanta Addy’s.