Change Healthcare is focused on accelerating the transformation of the U.S. healthcare system through the power of the Change Healthcare Platform.
To help payers, providers, and consumers improve clinical and financial outcomes so that everyone in the healthcare system can thrive.
My team and I at the Dalton Agency created a new brand campaign to show how Change Healthcare’s Platform can help accelerate the transformation of the US healthcare ecosystem.
Campaign assets included: print, digital, high-impact units, website, TV, and video
Brand campaign generated:
• 57 million impressions
• 1.3 million video views
• 101,967 clicks
Illustrators/Animators - Accurat, accurat.it
CD/Writer - Chris Conte
CD/Art Director - Kristie Cannon
End-of-Year Donation Campaign
We were asked to develop a campaign urging potential donors around Atlanta who feel strongly about helping kids in the community to donate. End-of-Year is the biggest giving timeframe for Children's—we needed to convey the importance of giving now, our kids are depending on it. This campaign helped Children’s BEAT their fundraising goals for the year. We couldn't have been more pleased with the results.
Campaign Included: TV/Video, OOH, Display, Social, Radio
Rebranding Campaign
This was an amazing project to work on. I conceived, created, and designed CHOA’s new brand look and feel; from the logo design, typography, color palette, photography, out-of-home, television/video, social, and all print assets, to name a few.
"Dedicated to All Better" Campaign
We wanted to remind parents that Children’s is the best place to take kids for those common things, like stitches or broken bones. We came to these simple truths, kids do…unwise things. Kids get hurt. Kids need special care. And only one place in Atlanta can deliver it, Children's Healthcare of Atlanta.
CPA Global is the world’s leading Intellectual Property (IP) management and technology company. We help IP leaders, teams, innovators and lawyers make more efficient, more profitable decisions every day.
Don't Waste Talent Campaign
Communication Arts Photography Annual Winner
This campaign for CPA Global takes a humorous approach in stressing that there are times when talent is better suited for weightier tasks.
Wrong Tools Campaign
Our latest campaign for CPA Global stresses the importance of working with the right tools and the right partner to get the job done is critical for you and your business.
Our Tarkett Global Flooring Solutions client asked us to help them design their new 10,000 sq ft permanent showroom space in the Merchandising Mart in Chicago. Not only did we help design the permanent space, we needed to develop an Event concept and design for the 2017 NeoCon tradeshow event. NeoCon is North America’s most important design exposition and conference for commercial interiors.
While at Icon, my team and I designed everything from the window signage, a "Serpentine" table, product displays, bags, video's, brochures, postcards, email blasts and a social media. For this event we also developed and launched a new Global Brand Messaging Campaign, a Sustainability Campaign, a 50th Anniversary Campaign for their Powerbond product line and various other marketing materials and tools.
One of the challenges with this massive space, that showcased most everything on the floor (being a flooring company), with several entrances and surrounded by glass, was to figure out how to help draw people into the space and lead them through the space. I came up with the idea to design a "Serpentine" table. It was used to display brochures, flooring samples, and other marketing materials but also it became a wayfinding system that helped lead people through-out the space.
Being surrounded by glass we needed a way to cover some of the windows without being intrusive. The 8 x 12 hardwood die-cut window displays were not only beautiful but were used to hold messaging and had video monitors built into the backs (interior space) to run our Video content that we created as well.
Overall it was an amazing opportunity my team and I. We—along with our client couldn't have been happier with the results.
I worked on the countdown and launch of Chick-fil-A’s new digital app—Chick-fil-A One. Chick-fil-A not only wanted to give their customers mobile ordering, treats and many other benefits, they wanted to give them an ultimate digital experience too. Making the customer feel that they're rolling out the red carpet for them.
With the red carpet idea in mind, I came up with character known internally and informally, as Dan, The Carpet Man—his job, to roll out the red carpet as a teaser for the June 1st. launch on packaging, t-shirts, stickers, posters, clings, social media, etc.
Along with other partner agencies and great social media coverage, Chick-fil-A One quickly became the #1 app downloaded on iTunes.
While working on Tarkett I created, produced and (in some cases) directed videos for sales presentations, trade shows and online content.
A digital, video, and social campaign in a class of its own Savannah College of Art and Design, known to most as SCAD, hired Dalton to develop a digital campaign to increase awareness and drive more applications from qualified students. We launched an advertising campaign anchored by the line, “You Make it Here”, to bring attention to SCAD’s incredibly high rate of graduates who land jobs in creative fields. We dramatically lowered the cost per lead using streaming video, animated digital ads, TikTok, and social media content. The results? SCAD had its largest-ever class in 2021.
Project Roles: Art Director, Creative Director
Company: Dalton
Skills: Art Direction, Broadcast, Creative Direction, Wrangling - Creatives, Creative Strategy, Creative Research
Media: Advertising, Art, Brand Guidelines, Branded Content, Commercials - Radio, Commercials - Video, Motion Graphics, Products - Digital, Social Media Content, Visual Designs, Television
Project Industries: Advertising, Lifestyle, Luxury
50 years/50 stories Campaign
Tarkett's Powerbond product turned 50 this year. Customers and the sales teams are so passionate about this product we wanted to capture and celebrate their enthusiasm. The work created is the result of interviews with clients, customers, and salespeople.
50th Anniversary Logo
The idea for the 50th-anniversary logo came from the product itself, it rolls out in strips, therefore the logo reflects that.
50th Anniversary Video
Created to celebrate the products 50th-anniversary. Video is used for Tradeshows, sales meetings and in their permanent showroom
50 Stories/50 Years Brochures, Volumes 1 & 2
Conceptually the brochures also reflect the product. And since the product was created in 1967, much of the look and feel was influenced by that era.
LANCÔME—a luxury makeup and skin care line client I worked on while at Publicis Groupe in NYC.
ProGen, is a Luxury Vinyl Tile and Plank Flooring product line from Tarkett. My team and I created everything from the logo design, the branding, in-store displays to video production. On a tight budget I directed the video, had my son and account person as talent. It was my first time directing, please check out the video.
#HolidayMeans
We were asked to increase engagement by pr omoting financial well-being and reducing holiday stress for our clients, prospects & teammates with tools, advice and inspiration. We wanted to encourage people to make their holidays meaningful by spending within their means and trying to focus on meaningful experiences.
2015 Atlanta Marketer of the Year AMY award finalist - Integrated marketing Campaign
A Tradition of Excellence
Holland America Line has been a recognized leader in cruising, taking guests to exotic destinations around the world. The intention of the print ads were to showcase their amenities and the beautiful ships with a series of gatefold spreads.
Silver Effie Campaign Winner
Kimberly-Clark Healthy Schools Project
Kimberly-Clark asked us to help them come up with ways to make schools healthier places for kids, teachers and administrators. We came up with the idea that anyone can help kids be more "Awesome". The microsite we created along with the support of print, web banners, video and social media were all intended to help empower school administrators to take control of the germs in their schools.
Link to the Healthy Schools Project Website; www.thehealthyschoolsproject.com
BIOLAGE is one of many L'Oreal Brands, I worked on while at Publicis NYC. It was an international rebranding campaign that I created and produced at Publicis.
This integrated campaign for INVESCO Mutual Funds included, a website design, magazine & newspaper ads, web banners, OOH, tradeshow booths and television.
The television spots we used a zoom-in and zoom-out technique to demonstrate the idea of how everything is connected, globally in the financial world. How the financial world is connected and ever changing. Even the smallest connections make a world of difference for your financial objectives and goals.
To help bring the print and digital part of the campaign to life—we worked with a great illustrator and animator named Craig Frazier. The illustrative style and bold color was very different for the category and helped us to win a Bronze Effie for the campaign.
Part of the re-brand for Children's Healthcare of Atlanta, I recommended shooting an image library. This not only helped bring our re-brand to life, but now they would have ownable, authentic photography that represented them and the patients who go to Children's. Michael Prince—an amazing photographer out of Boston MA, was who I hired. He was amazing and was able to capture the true essence of the patients and employee's of Children's. It was a huge effort which took 15, very long days of shooting, which we generated over 13,000 images.
I have a lot of love for the work that happens at Children's. And I feel honored that the children, parents, doctor's, nurses and staff at CHOA allowed us to take a small peak into their world and heroic lives.
To see more of these wonderful photo's, please visit Michael Prince's; http://michaelprince.com/portfolio/care
Additional television spots, online content and video's I've done over the years at different agencies. Some big budgets, some super small and some I’ve even directed myself.
Junior Achievement empowers young people to own their economic success. Volunteer-delivered, K-12 programs foster work-readiness, entrepreneurship and financial literacy skills, and use experiential learning to inspire kids to dream big and reach their potential.
This was a pro-bono account I worked on while at The Richards Group in Dallas. We had limited funds so we came up with this campaign to illustrate what Junior Achievement can do for children. Showing how kids become very well versed in finance and business. We asked photographers around the country to donate photography.
iSPY Scavenger Hunt
Using a Microsoft mobile platform, we created the interactive iSPY Scavenger Hunt and rolled it out at the Las Vegas furniture show. Visiting dealers were invited to scan tags spread throughout the showroom to solve and win prizes. Many left with great prizes and also with an appreciation for the technology as it was launched in market to consumers.
No nonsense is one of the most recognizable apparel brands in America. For over 30 years, they have been a major supplier of women's legwear to food, drug, mass and club outlets.
Facebook brand page & Between Friends Contest
Between Friends Contest encouraged women to send in or upload video’s of themselves and their best friend to enter to win a style makeover in new york. We hired a photographer and gave the girls video cameras to document their trip. We then created a microsite to post their videos and photographs.. The contest was supported with Facebook, Online media and Youtube.
Zoo Atlanta launched a new after-hours event: IllumiNights at the Zoo: A Chinese Lantern Festival. My team and I created a branding campaign with the marketing objective of generating high awareness while driving revenue. In addition to creating a stellar digital and traditional media plan that garnered over 104+ million advertising impressions, we developed award-winning creative that included video, animation, outdoor, and print. A breed apart, the Zoo’s campaign took home gold, silver, and bronze in the OOH category of the Atlanta Addy’s.
CG “Good Like That” Integrated Campaign
Problem: Like many in the US, people in the Caribbean don’t like insurance companies. So how can you build trust and separate yourself from your sometimes sketchy competitors? By painting a picture with words to let your customers know what you’re not and how that is a good thing.
Solution: In the past two years, CG changed their name, added new products, and is modernizing insurance in the Caribbean because they’re good like that. To reinforce this, we brought our idea, “Good Like That”, to life by playing with authentic, relatable cliches and tropes in hyper-contextual placements across different channels to make the ads resonate with consumers in their own surroundings. It’s a simple shortcut to illustrate how you can expect to be treated by CG and how they aren’t like other insurance companies.
