End-of-Year Donation Campaign
We were asked to develop a campaign urging potential donors around Atlanta who feel strongly about helping kids in the community to donate. End-of-Year is the biggest giving timeframe for Children's—we needed to convey the importance of giving now, our kids are depending on it. This campaign helped Children’s BEAT their fundraising goals for the year. We couldn't have been more pleased with the results.

Campaign Included: TV/Video, OOH, Display, Social, Radio

Rebranding Campaign
This was an amazing project to work on. I conceived, created, and designed CHOA’s new brand look and feel; from the logo design, typography, color palette, photography, out-of-home, television/video, social, and all print assets, to name a few.

"Dedicated to All Better"  Campaign
We wanted to remind parents that Children’s is the best place to take kids for those common things, like stitches or broken bones. We came to these simple truths, kids do…unwise things. Kids get hurt. Kids need special care. And only one place in Atlanta can deliver it, Children's Healthcare of Atlanta.